Catered Marketing
What is Catered Marketing?
Pretty simple concept, actually: Catered marketing is about meeting important marketing goals without taking on permanent staff. Just like a banquet, you hire professionals to come in, take care of the event, clean up, and then leave! You don't need them for day-to-day operations, but when you do need them, you really need them!
Who benefits from Catered Marketing?
The challenges of finding skilled marketing staff, additional space, and creating an approach can be so far removed from day-to-day operations that the end result is heavy expense and mounting frustration. It's easy to lose sight of the original goal of market expansion when all the effort is going into hiring, orientation, and adapting to bringing a new department into the company.
Catered Marketing avoids this by plugging in a Concierge Team of highly experienced professionals who don't have to be trained, paid benefits, or given permanent space. They bring the tools and resources, do the job, then leave. Their only job is to pull off your marketing project, no matter the size.
Is Catered Marketing expensive?
Not nearly as expensive as a candidate search, interviewing, hiring, paying benefits, training, creating physical space, buying equipment, and onboarding a new person or entire department, and then - finally - you might get to the marketing part. If day-to-day marketing is not needed for your company, why should you pay for the additional personnel? If time is money, then hiring a Catered Marketing program will actually SAVE you money because you can jump right into what you actually need - marketing!
What is a Concierge Team?
A Concierge Team is what we call the people assigned to a Catered Marketing project. Members of the team are determined based on what your project needs are. Our professionals all have significant business experience, and come from the ranks of design, printing, writing, publishing, web design, public relations, sales, marketing, advertising, consulting, and management.
Experience is the key to executing your marketing project. Because we're experienced, we don't have to be trained. We also know the shortcuts, when to use them, and when NOT to use them. We simply execute, getting you to your goal as seamlessly as possible, with less disruption to your day-to-day operations.
How can my company learn more?
Contact Mary Beth Smith at mb@marybethsmith.us for a complimentary consultation.
Bonus Services
In addition to offering Catered Marketing solutions, we have a few related aces up our sleeves:
- Admin Training: If you have recurring marketing needs, such as periodic newsletters, meetings, direct mail, etc., let us train your admin staff how to handle these so they don't disrupt regular duties.
- Lost in Translation: If English is not your first language, we can tighten up your website content, advertising content, brochures, presentations, etc., by polishing them for American or UK audiences. You'd be surprised what a difference that can make in helping people understand your content.
- Custom Publishing: Your business book is a bazillion times more powerful than your business card, and can unlock doors for you that you might not know exist. Custom books are also highly valuable for important milestones, such as an anniversary or new product roll-out. If you're ready to publish, we're ready to make it real for you.